“One of the main reasons the company has been successful over the years is that I was able to surround myself with people with a great deal of passion and creativity, which helped us to keep making new and better products for fishermen.”

- Berkley Bedell, Berkley Founder


You have a passion for the sport. And so do we. That’s what’s made us the world’s leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.

At Berkley, our goal remains surprisingly simple – to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.

Berkley Australia in conjunction with our Pro Angler team develops products specific for Australian fishing conditions and species. Soft baits such as Squid Vicious, Crabby, T Tail minnows and the new Nemesis are examples of Australian designed Gulp and PowerBait shapes. Colours such as Banana Prawn and the ‘chicken’ range are examples of Aussie colours in action. Developed by Adam ‘Mad Dog’ Royter, the 3B Crank range of hardbody lures is designed specifically for Australia and all Berkley rods are developed in Australia.

Fishing is more than a sport, it’s a way of life