Berkley Gulp! Alive is the Next Generation in Gulp! Technology. Proven Gulp! softbaits floating in ‘magic Gulp! gravy’ in a sealable jar, not only do the baits soak up 20% more Gulp! scent and flavour, you can also recharge your baits by putting them back into the jar for the next use.

Where it all started, the power minnow shape is still going strong in the Gulp Alive formula, a testament to its fish catching abilities. Power minnow’s in Gulp Alive formula comes in assorted colours tubs with Emerald Shiner, Pumpkinseed, Watermelon Pearl and Smelt.


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